A few months ago, I had the chance to do some head shots for Kelly, the lovely lady behind Creatively Yours Photography. I realized then, that it’s been a long time since I’ve had mine done. When I did the math and realized it had been four years — yikes! — I knew I should blog about head shots.
I get it, it’s hard to make time, and to figure out what you want your head shot to say about you. Your head shot is often the first impression people get of you. You don’t want it to be a random cell phone photo or one where you’re cropping the [bride – groom – wedding party ] out of the last professional photo you got, but you’re still in a pink dress (although you never wear pink). You want to look sharp, trustworthy, like the kind of person that get things done. Your photo is going to give a first impression even before they read your witty and perfect about me page.
If you’re in the creative world, it can be tempting to throw the idea of a professional head shot out the window. After all, you’re an artist! Your face doesn’t need to even be on the internet! Your work speaks for itself! Don’t think I haven’t had those conversations with myself. I panic about figuring out what to wear when I’m in front of the camera. I’ve debated not having a photo on my website. Then I realized: other people don’t think the way I do. That’s just the way the world works. I need a head shot on my website. But how often should you get head shots? And what kind of head shots do you need?
Five reasons to get a new head shot:
It’s been a while.
— A basic reason, but if your head shots are more than a year old, you need a new head shot. You could push that to every two years, but really, don’t be like me and wait until they are four years old. Aim for every year, and if it takes two years, well, sadly, that’s how life works sometimes.
You’ve changed your look.
— Head shots should be current, and you should look like the person who is in the photo. So if you have cut your hair, grown a beard, have constantly changing hair color, or you’ve gained or lost more than 10 lbs, you need a new head shot.
You have to look the part.
— I love the photo of me that I used to have on my about page. It’s me, in Alaska, standing in front of a glacier. But while that screams “world traveler!” it doesn’t scream “professional photographer”. You need to look like a professional.
It makes you stand out.
— Just like having a great product, if your website and social media platforms look professional – which a head shot can help do – you’re going to stand out from the crowd.
You have five seconds.
— We are skimming everything – even this – and because of that, our attention span has gotten shorter and shorter. You’ve got just a few seconds to catch someone’s attention, and make them want to book you. A professional image is going to make them stop and pay attention.
Who needs head shots? Many people don’t think they need professional head shots. But if you’re a small business owner, you need a professional head shot. If you work in the wedding industry, 100% you need a head shot. If you’re looking for a new job — get those head shots done and get them up on your Linked In profile! If you’ve got an online dating profile, let’s get some more casual, I’m cool, I just don’t like picking up people in bars, kind of head shots. Basically: if you’re on the web in a professional capacity at all, you need a head shot.
Ready to update your head shot? I’m booking sessions right now for head shots, and I’d love to add you to my schedule. You can contact me through the link above, or shoot me an email: firstname.lastname@example.org. Let’s make your business awesome! <3